Mobile searches are dominant. Are you ready?
For some time, we have heard about the growth of mobile searches and applications. Now, according to Google, the number of mobile searches surpassed desktop searches in 2015. Mobile often refers to smartphones, but it includes any wireless computing device.
Are you searching online for information on the go? That’s a mobile search!
The most used mobile device is a smartphone which has taken on many roles in our business and personal lives. It helps us to be more productive.
But, when you look at a smartphone screen versus a desktop screen, you have a lot less “real estate” for your viewing of content. If someone wishes to use your website, on a mobile device, the information needs to be provided in a different format for easy access by the user. This is what is meant by the term “mobile friendly.”
Still not convinced about the need for a “mobile friendly” website?
Google has announced, starting April 21st, they will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on Google Search results.
Your marketing strategy should include delivering a satisfactory customer experience in all channels, including mobile.
What steps will you be taking?
ANG Marketing Group, LLC is dedicated to helping clients in the industrial manufacturing, service, consumer and nonprofit sectors improve their results. Our focus is to develop customized marketing strategies that drive customer acquisition, engagement and retention.